When a company participates in a fair of any kind, the stand architecture becomes the first part of its communication strategy. Before the great variety of competitors, the company must highlight its products and services, for this, a differentiating design and a great aesthetic presence is key. Once surprised by the continent, we must take maximum care of the content, which is the visitor’s experience, what impression will be taken from us in the short 5′ that a client passes on average in our space … The design of the stand and its Live activity, are the tools to position the company within the minds of its potential customers.
